Product Manager - HCP Marketing - Bothell

Location: Bothell, WA, US

Job Description:

Alder Biopharma.PNG
  • Manage promotional material portfolio and develop creative and well-communicated materials to support brand initiatives.

  • Support the implementation of product and program launch plans (including training materials, presentation development and delivery).

  • Aid in the development positioning and messaging, branding and educational platform messaging for HCP and audiences.

  • Close field interaction to pull through and execute strategic brand initiatives and tactics.

  • Develop area-specific promotional and service-oriented content for HCP and/or consumer channels.

  • Lead development and analytics of specific digital and print tactics for professional audience.

  • Ensure effective, brand aligned content is developed across HCP end to end customer journey at the points of decision making

  • Working with the Director, HCP Marketing, aid in the development of the brand strategy for the brand.

  • Partner with Business Analytics & Insights to leverage HCP and patient insights (unmet needs) in the development of meaningful digital and print materials.

  • Lead development of SEO, ECRM, and multiple digital channels.

  • Assist in the development, deployment and support of sales training materials.

  • Build consensus by involving others in decisions that impact them; handle controversial issues responsibly.

  • Assist in content creation of consumer educational materials.

  • Assist in developing advertisement messaging and media buy schedule, direct-mail campaigns, and other marketing materials.

  • Contribute to the development and implementation of key programs such as Patient Education Seminars, Physician Co-Marketing, Patient Educator Program, etc.

  • Support the development, launch and execution of HCP campaigns to drive product awareness.

  • Coordinate events supporting key brand strategies and marketing campaigns.

  • May manage budget and expenses as assigned, ensuring that resources are utilized effectively and efficiently.

  • Effectively communicate and collaborate with cross-indication team members to ensure efforts across indications are aligned within markets and across customer groups.

  • May manage relevant vendor, agency and consultant resources and their work product and timelines, ensuring responsible and impactful use of funds.

  • Track and monitor all program/tactic targets to drive measurable results as compared with spend (ROI).

  • Ensure understanding of and adherence to all relevant internal and external policies or guidelines related to the team’s activities and deliverables.

  • Perform other responsibilities as assigned.

Location: Alder’s headquarters office in Bothell, Washington

Qualifications:

  • Bachelor’s degree in Marketing, Business, scientific or related field; advanced degree or MBA preferred.

  • 5+ of commercial experience in the pharmaceutical, biotechnology or healthcare industry is required.

  • 3+ years of HCP marketing experience is preferred; 2+ of field Sales experience is preferred.

  • Experience in new launch indications is preferred.

  • Demonstrated analytical skills. Ability to understand drivers of performance, synthesize and accurately draw conclusions from data and apply results of market research to inform decision making.

  • Knowledge and understanding of the drug development, regulatory review and commercialization processes for specialized products is required.

  • Experience in marketing strategy and tactic design with an ability to communicate ideas to internal partners and external agencies.

  • Experience in successfully representing the commercial perspective during the regulatory/legal review of launch promotional materials.

  • General knowledge of internet marketing, SEO, pay-per click advertising, social media, digital applications and web analytics

  • Digital marketing to HCP and/or patients experience, with a proven track record of developing digital programs that deliver against strategy.

  • Demonstrated strategic thinking, analysis, technical and decision-making skills.

  • Demonstrated a passion for innovative thinking with a meticulous eye for detail.

  • Demonstrated interpersonal skills and proven ability to work and influence as part of a multidisciplinary team.

  • Proven ability to manage multiple priorities and keep projects on track to meet deadlines.

  • Able to work independently, with minimal direction.

  • Strong interpersonal skills, highly collaborative, strong influencing skills, and ability to build effective working relationships in a matrix environment.

  • Project management experience with proven ability to handle and lead multiple projects simultaneously.

  • Experience influencing without direct authority across cross-functional teams, working effectively in complex situations.

  • Strong verbal, written communication and presentation skills; able to communicate in a concise, engaging and convincing manner, including to an executive level audience.

  • Travel requirement: Up to 25% including overnight stays.

 

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