Director, HCP Marketing
Location: Cambridge, MA, US
Reporting to the Executive Director of US marketing, the director of US HCP Marketing will be responsible for the development and implementation of key brand strategies and initiatives that are focused on the U.S. HCP environment. This role will be responsible for collaborating with multiple cross functional groups, including but not limited to global, medical, sales, regulatory, market research, commercial operations, legal, and commercial leadership.
Duties & Responsibilities
Provide commercial direction, input, and decision making at all stages of the commercial brand strategy for the PMO franchise of products.
Lead the development, creation and implementation of branded and unbranded promotional HCP materials.
Collaborate with global marketing in establishing a branded and unbranded communication platform for PMO franchise.
Collaborate with opinion leader marketing and sales to integrate KOL insights into strategic thinking.
Support management by understanding key market dynamics, conducting analyses, synthesizing strategic inputs and providing strategic recommendations.
Identify market research needs, align on market research plans and translate findings into portfolio strategies and forecasting assumptions
Work and manage all vendors/agencies successfully and effectively
Represent marketing function as the PRC reviewer for all promotional material
BA/BS degree in business, marketing or science required
Minimum of 10 years of pharmaceutical / biotech experience with a minimum of 5+ years in U.S. pharmaceutical marketing (pre-launch or in-line) or relevant experience
Strong, team-oriented leader with excellent communication skills and the ability to influence, lead, negotiate and work effectively at all levels across the organization
Experience in successfully representing the commercial perspective during the regulatory/legal review of launch promotional materials
Ability to complete quantitative and qualitative analyses of complex strategic initiatives, including a demonstrated understanding of the tools and methodologies needed to develop assumptions for a business case, market and competitive analysis, customer needs and primary/secondary research sources to support hypotheses
Enthusiasm, confidence, ability to work on multiple tasks, problem solving ability, comfort in an ambiguous environment, and ability to prioritize effectively to meet organizational objectives
Strong preference for experience in rare disease marketing, including launch experience.
Muscular dystrophy marketing experience is desired but not required
Launch experience in preferred
MBA is preferred but not required
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