Marketing Manager/Senior Marketing Manager - National Account Marketing
Location: South San Francisco, CA, US
The Account Marketing team is a key element of Genentech’s Marketing Function and plays a strategic role in helping Genentech achieve its business objectives with organized customers across the US.
The National Account Marketing team partners with the Access and Channel Management (ACM) teams to engage Genentech’s largest organized customers, possessing national scope within numerous lines of business. Marketers’ core responsibilities include secure and safeguard access across Genentech’s portfolio of products and support strong business-to-business collaboration.
The National Account Marketer will work in close partnership with the National Channel GPO team to develop and drive portfolio strategies, tactics, including fee-for-service (FFS) investment as it supplements brand strategies. The marketer will lead GPO annual programmatic plans, Sponsorships, Advisory Boards, investment tracking, and Fair Market Valuation (FMV) to optimize value for Genentech. The role supports internal and external customer marketing engagements, customer field travel and industry conferences/meetings. In addition, the Marketer will collaborate with Brand, Pricing Contracting & Distribution (PCD), Access and Channel Management (ACM), Account Negotiation & Analytics (ANA) counterparts, to understand and execute GPO rebate and discount strategy, communication, and value proposition creation for Genentech portfolio of products, including contracts and pull-through initiatives.
The Marketer plays a critical role in ensuring field-based GPO account teams have the resources and tools needed to effectively represent Genentech and our product portfolio across the aforementioned customer segments.
Strategic And Tactical Responsibilities
Provide marketing support and coordination for GPO strategy and tactics to member practices’ access to a full range of Genentech products, including resources such as pathways and EMR tools that streamline clinical decision-making and optimize operational efficiency
Develop GPO product access and pull-through strategy for the product portfolio to meet long-term (5 year) and short-term (90 days) objectives and priorities with measurable impact
Partner with the field organizations, Product Marketing and other CMG functions to develop and deploy promotional resources aligned with the CMG’s business objectives
Attend industry conferences, engage in customer interactions and embed with account teams to continuously enhance breadth and depth of customer/account understanding, marketing approach and business collaboration
Compliantly translate and deploy pricing, contract and distribution communication within the GPO customer segment
Support the GPO Account Management teams through deep customer/account understanding for impactful promotional positioning, messaging, resource development and deployment
Utilize market research and other marketplace intelligence to ensure alignment of relevant managed care marketing plans and tactics, including product lifecycle, competitive shifts, customer access and market size
Demonstrate operational competence to ensure timely financial transactions across multiple stakeholders including internal and external customers/accounts
Ability to communicate across multiple stakeholders; demonstrate strong capability to prioritize with sensitivity to customers’ needs and being organizational savvy
Partner with Product Marketing teams to ensure bi-directional flow of information with National Account Teams to evaluate and address evolving market dynamics both strategically and tactically
Lead and participate in Work Product Teams (WPTs) to meet squad-aligned, CMG 5-year strategies and 90-day priorities
Skills And Competencies
Communication: Help stakeholders understand complex ideas and adds clarity to ambiguous situations. Listens well, expresses ideas fluently and logically, open to diversity of thought and demonstrates truthfulness.
Strategic Agility: Link responsibilities with the mission of the organization, focus on activities that add the most value aligned to Squad long-term (5 year) and short-term (90-day) objectives and priorities. Strong organizational & time management skills, proven abilities to effectively manage and complete multiple priorities and projects. Ability to flex and thrive in an ambiguous environment undergoing transformational change, and work in an agile environment. Embrace change, embodies a continuous improvement mindset, and exemplify agile principles in day-to-day activities.
Technical and Business Expertise: Apply emerging knowledge and trends, builds strong internal-and external customer relationships, contributes expertise with an enterprise mindset
Inspiring and influencing: Strong influencing & negotiation skills, proven abilities to influence others without authority
Teamwork and collaboration: Collaborate across MCCO, Commercial, Government Affairs, Legal, USMA and Global, where appropriate, to identify opportunities, trade-offs and long-term objectives that lead to a cohesive access strategy.
Drive for Results: Leverage market understanding to identify opportunities and long-term (5 year) objectives, short-term (90 day) priorities and making tradeoffs
Compliance: Demonstrate GNE commitment to compliance with all laws, regulations, and policies that govern the conduct of GNE activities by adhering to the US Pharma Code of Conduct and all relevant Genentech Compliance Policies.
Bachelor’s degree in Marketing / Business preferred
MBA or other related graduate level degree preferred
5 or more years' work experience
2 or more years' marketing experience in the pharmaceutical, biotechnology or related industry, including Marketing, Account Management, or within organized customer organizations (Payer, GPO, PBM, IDN, SP, Distributor, etc.)
Direct managed care experience - marketing, strategy, account management, or other roles - is preferred
Experience in creating marketing strategies, plans and tactics that have strengthened market positioning and driven high-value customer and business outcomes
Market research/analysis/planning experience in the pharmaceutical, biotechnology or related industry is a plus
Pharmaceutical, biotechnology or related field sales or field sales management experience is preferred
Expertise in organized customer and access issues with strong customer orientation and focus
Strong knowledge of the healthcare ecosystem including healthcare economics, policy and the regulatory environment
Strong knowledge of each customer type e.g. HCPs, GPOs, patients, payers, IDNs, distributors, pathways and their business models
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