Senior Product Manager, Hematology/Oncology Marketing
Location: Philadelphia, PA, US
The Senior Product Manager (SPM) of Hematology/Oncology (Hem/Onc) Marketing will help lead many critical promotional and key customer marketing activities for Defitelio, an in-line product within the Hem/Onc business unit (BU), with the near-term potential to work on a new product launch. The SPM will manage several cross-functional teams working on key strategic and tactical projects/workstreams. The SPM will serve as an important member of the expanding Hem/Onc Business Unit.
The candidate will help drive product adoption within FDA-approved indications by developing strategic and tactical marketing plans. The candidate will also assist, when needed, on marketing initiatives across the oncology portfolio. This individual will be responsible for setting strategy and implementing plans per relevant regulatory guidelines and Jazz policies and values. This position will report to the Director of Hem/Onc Marketing.
This Individual Will
Take a central role in refining and helping in the pull-through of post-launch strategies
Prioritize, develop and implement promotional and disease education tactics that help establish the value of the product with our customers and contribute to achieving annual sales and share targets
Help manage several key vendors, including a primary ad agency to maintain and improve upon an effective promotional platform geared towards Hematology Oncologists, Hematopoietic Stem Cell Transplant (HSCT) physicians/transplant team, and other key customers
Serve as the marketing point-person on cross-functional teams, including the Promotional Material Review Committee (PMRC)
Establish a strong relationship with the sales team and other field-based commercial teams to ensure optimal execution
Serve as the primary lead for a broad range of marketing tactics including print and digital promotions, peer-to-peer programming, and key customer marketing initiatives.
Work with key functional partners â implementing market research initiatives, advisory boards, and evaluating third-party market data to generate a deeper understanding of customer/market needs
Partner with the Thought Leader Liaison (TLL) team to understand the needs of the top institutions, key opinion leaders, and other important healthcare providers to optimize promotional approach, selling tools and educational programming
Collaborate with other marketers to ensure an integrated marketing plan for the Hem/Onc business unit
Manage and enhance relationships with many critical functions within the organization, thought leaders, and strategic business partners
Demonstrate the ability to quickly understand complex markets, disease states, competitive landscapes and relevant market and managed care dynamics
Ensure strategic and tactical plans meet compliance and regulatory guidelines and company policies
Work collaboratively with finance partners and ensure budget is managed appropriately
5+ years of marketing (or related commercial) experience in the biotech/pharmaceutical industry
A degree in life sciences or a related discipline
An MBA or advanced degree is preferred
Hematology and/or Oncology experience is preferred
Sales experience is preferred
Inspiring and influencing
Communication skills (including the ability to present to larger audiences)
Analytics and problem solving
Demonstrating good judgement
Description Of Physical Demands And Work Environment
Constantly operating a computer, printer, telephone and other similar office equipment
Routinely sitting for extended periods of time
Working indoors in normal office environment with little exposure to excessive noise, dust, fumes, vibrations and temperature changes
Occasional mobility within office environment
Responsibilities may require a work schedule that includes working outside of ânormalâ work hours, in order to meet business demands
Occasional customer contact requiring appropriate business apparel
Approximately 30% travel is required
The position is located in the Philadelphia, PA (preferred) or Palo Alto, CA office
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