Associate Director, Marketing
Location: Cambridge, MA, US
This is critical role within the Blueprint Medicines commercial team primarily leading the strategy and execution label expansions for avapritinib in systemic mastocytosis. The ultimate goal of these efforts is to optimize patient outcomes via labeled clinical education to key stakeholders involved in patient care. The individual will be integral to avapritinib commercial launches and will have the opportunity to have broad impact within a growing commercial organization. This role reports to the Avapritinib Brand Lead and will work closely with Sales, Patient Services, Trade and Distribution, Commercial Analytics, Patient Advocacy, Legal, and Regulatory.
Required Travel: 30-40%
Develop brand strategy for market development and commercialization for advanced and indolent systemic mastocytosis indications
Timely management and execution of disease education and promotional tactics
Establish and foster collaborative relationships with KOLs in relevant therapeutic areas
Work closely with patient advocacy and patient services to develop an integrated patient and caregiver education strategy
Manage key brand and promotional market research from end to end to generate actionable insights that maximize impact of education efforts
Be a strong partner with sales organization to ensure field alignment with brand strategy and messaging
Help set key performance indicators for launch and develop courses of action based on these metrics
Represent strategic and project plans to commercial leadership and executive level personnel
BA/BS degree required. Advanced degree, MBA, or other equivalent experience preferred
Minimum of 5 years of experience in the biotech/pharmaceutical industry, including direct involvement in marketing, sales, or market development activities
Experience in hematology oncology, rare disease, or allergy/immunology preferred
Ability to develop and maintain strong relationships with external KOL and patient advocacy partners
Direct patient engagement/marketing experience a plus
Demonstrated track record of complex project management and effective vendor management
Ability to lead with optimizing patient care to make complex business decisions
Commitment to succeeding with integrity in a highly regulated commercial environment
Ability to craft key messages and narratives for internal and external stakeholders from complex clinical and business data
Skilled at independently organizing project goals, completing long-term projects on time and within budget and fully integrating them into the work of other functions
Strong business acumen and problem-solving skills.
Ability to plan and nimbly adapt in a dynamic business environment
A team player who can collaborate effectively with a broad range of internal functions, influence without authority, gain consensus and act independently in a fast-paced, entrepreneurial environment
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