Senior Regional Marketing Manager: West
Location: Boulder, CO, US
The Senior Regional Marketing Manager (RMM) will be responsible for helping to position Archer externally with Key Opinion Leader’s and Key Customers. The position will work in close partnership with cross-functional partners in order to support the execution of a robust key customer strategy. This will be supporting both current and future customers as we bring exciting new products to the market over the next 12-18 months. The ideal candidates should have a solid Marketing background and work experience managing a variety of new product introductions, campaigns, and have experience in both non-personal and personal marketing techniques. It is expected that this individual will play a significant role shaping the company’s strategic planning and customer engagement capabilities for planned commercial product launches. The RMM articulates the customer-facing messaging and outlines all marketing efforts to achieve this goal through multiple channels, including web content, webinars, emails & social, advertising, public relations and tradeshows. The RMM also aligns field teams with current messaging and expertise through team training and tight communication.
Lead the marketing thought leader engagements as member of the Archer marketing team for all key congresses, events, and executive leadership encounters.
Develop an annual thought leader/customer development plan that is reflective of the disease areas of interest for Archer, for both existing and forthcoming product lines.
Partner with members of the marketing team to coordinate promotional materials and content as needed to fit within congress efforts and provide real time customer insights.
In anticipation of forthcoming product launches, assess and develop efforts for peer to peer programming as needed including the development of speakers and content for brand led content.
Support the development of a robust thought leader strategy including influence mapping, coordination of activities, and insight generation through advisory boards.
Develop and manage a formalized communication process to bring thought leader insights and congress key learnings back into the extended marketing team.
Manage partner agency and vendor relationships, workflow and related expense budgets.
Takes a leadership role and accountability for success through aligning teams around common goals which includes both external and internal customers and business partners.
Through internal partnership on the marketing team, determine timing, placement, and key objectives for advisory boards, and led these insights gathering efforts.
Possess strong leadership, business acumen, and ability to manage multiple priorities, processes, timelines and expectations of multiple stakeholder groups.
Ability to manage multiple priorities and stakeholders
Ability to strategically develop and gauge feasibility, impact and risks of programs
Experience working in a regulated healthcare environment
Possess a high degree of integrity and professionalism
Bachelor's degree in a relevant field
5+ years of diagnostic/device/ and/or pharmaceutical experience in one or more of the following areas: sales, marketing, and/or project management
Oncology experience required
Home office and/or field sales experience preferred.
Flexibility to work evenings and weekends as needed.
Strong project management, communication, and leadership skills
Based up the nature of the position to meet with key customers, Frequent travel (50% +) is required. It would be preferable for candidates to be geographically located near a major U.S. airport. Position will be responsible for supporting the Western Region of the US.
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