Product Manager, Molecular Biology Products
Location: Piscataway, NJ, US
The position is to lead the new product development and commercialization of the GenScript’s molecular biology portfolio including products for PCR, cloning, gene editing and nucleic acid purification.
Conduct market research and market analysis to understand customer needs and competitive landscape. Develop optimal marketing strategy
Develop and maintain new product development pipeline. Work with R&D to launch new products while supporting the NPD process with market research and forecasting
Determine optimal commercialization strategy and marketing mix, and execute it effectively to help achieve products sales objectives and goals for molecular biology product lines
Engage KOL and compile customers’ testimonials, scientific data and work with R&D team to develop technical content for website and marketing collaterals
Support US and International sales and distributors with marketing promotions, sales and marketing literature and training
Give training of products to sales, technical support and other commercial teams and participate in key account development actives
At least Bachelor degree in a life sciences discipline with minimum of 6 years’ life science experience or a Masters or PhD degree with minimum of 4 years life science experience
Knowledge in molecular biology techniques
At least 2 years of marketing experience
Strong strategic thinking and analytical and problem solving skills
Excellent verbal and written communication skills
A self-motivated individual who can prioritize tasks effectively and meet timely goals
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