Product Manager, Global Thalassemia Marketing
Location: Cambridge, MA, US
This product manager will partner with other marketers, cross-functional partners, and external agencies on the creation and implementation of disease awareness and branded initiatives to ensure EU region and US are set up for launch success. This is a challenging and exciting role that will provide a breadth of marketing experiences (branded, unbranded, patient, HCP, digital), working on the cutting edge of science and bringing lifechanging therapy to the thalassemia community.
About The Role
Translate strategy into tactical execution by leading the development of promotional materials from concept through the review process to implementation
Promotional materials to support launch execution and label expansions in EU and US
Active participation in congress planning team and related asset development for Congresses, supporting bluebird bio’s commitment to thalassemia community
Budget lead: Support the thalassemia marketing team in ensuring investment to plan/ on budget performance. Support annual budgeting process and team monthly accrual process with finance
Global asset portal owner: own and update global asset portal to ensure regional marketing teams have access to the most current brand materials and support
Support annual brand/tactical planning process
Bachelor’s degree in Science and / or business and 3-5 years of relevant brand experience (Marketing, Sales, Market Research, and Analytics) with a minimum requirement of 2 years in a marketing role in the biotech/pharmaceutical industry
Track record of strong project/budget management and results orientation, ability to work under pressure, prioritize and multi-task in a fast-paced launch environment
Experience leading promotional materials through the Medical/Legal/Regulatory (MLR) review process to support compliance execution of marketing materials is required
Can foster strong relationships with agency partners and internal stakeholders
Proactive team player with ability to perform in fast paced environments collaborate cross functionally
Strong analytical, problem solving and strategic thinking skills
Be ready to embrace the principles of the bluebird bio culture: b colorful, b cooperative, and b yourself
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