Sr. Product Manager/Associate Director – HCP Marketing

Location: Carlsbad, CA, US

Job Description:

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The individual will be involved in the development, market analysis and implementation of the strategic brand plan for EPIDIOLEX®. The Senior Manager/Associate Director will collaborate with other functional areas and external agencies to develop and implement product strategies and tactics that are responsive to customer needs and consistent with market opportunities.


  • Lead, develop and manage brand strategies and tactical execution of marketing initiatives. Communicate brand strategies and performance regularly to senior management.

  • Help develop and implement the product annual brand plan in support of commercial goals.

  • Develop and execute against promotional strategy and tactical plans targeting US-based Neurologists and other HCPs involved with the treatment of rare and severe epilepsies.

  • Analyze market data and trends to provide detailed strategy recommendations.

  • Engage with Key Opinion Leaders (KOL’s) to develop effective working relationships as needed to ensure relevance of marketed strategies and tactics.

  • Liaise with other internal departments, including Sales, Sales Training, Market Access, Finance, Legal, Regulatory, Medical Affairs, Compliance, and IS personnel to achieve brand goals and objectives.

  • Develop materials through collaboration with external agencies and internal partners in support of brand efforts.

  • Partner with the field sales force to understand resource gaps and opportunities through building strong relationships and participating in field rides.

  • Identify and manage advertising and promotion budgets; develop and monitor relevant metrics to ensure program success. Communicates performance tracking as necessary.

  • Manage vendor contract processing (purchasing requisitions, invoices, and approvals).

  • Champion promotional materials through the promotional review process.


  • Bachelor’s degree in related field, MBA a plus.

  • 3-5 years of pharmaceutical product marketing experience. Relevant industry experience in other roles (such as Sales leadership, Market Research, Advertising Agency, etc.) and/or healthcare segments may allow for flexibility in required years of marketing experience.

  • Strong knowledge of pharmaceutical marketing areas including product positioning, brand plan development, market research, operations and launch planning.

  • Neurology/CNS experience with a focus in epilepsy a plus.

  • Experience in managing multiple projects and vendors.

  • Proven leadership abilities working within a cross-functional team.

  • Excellent communication, presentation and time management skills required.

  • Must be adaptable and able to work well, and relate effectively with people at all organization levels.

  • Available for overnight travel within the US, up to 30%.


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