Sr. Director, Oncology Marketing/Launch Leader – Ripretinib

Location: Waltham, MA

Job Description:


Deciphera is seeking a seasoned, dynamic commercial executive with extensive oncology experience to build and lead the company’s lead asset, DCC 2618 or ripretinib. Reporting to the VP of Marketing, this position will lead Deciphera’s brand strategy and execution for ripretinib, a broad-spectrum KIT and PDGFRa kinase switch control inhibitor currently in development for the treatment of GIST, systemic mastocytosis, and other solid tumors. This is a critical senior leadership role that will be instrumental in Deciphera’s evolution from the clinical stage into a fully-integrated, commercial-stage biopharma company.


  • Being a product champion – be the strategic lead for ripretinib, and should be able to motivate and excite the entire commercial team (Sales, Market Access, Digital Marketing, Market Research and Analytics) and the company to help drive success of the product

  • Being a launch champion –oversee a successful pre-launch and launch planning of ripretinib in GIST indication(s) working closely with cross-functional partners

  • Develop comprehensive strategic brand plan for ripretinib with cross functional assistance and work with his/her team to execute on marketing strategies and tactics to support product’s P&L to ensure short term and long term success of the brand

  • Plan and oversee the development of advertising and promotional materials and activities including print, online, and other personal and non-personal promotional efforts

  • Develop and manage the marketing operating budget and recommend product positioning, messaging and pricing strategy to produce the highest possible long term market share and success for ripretinib

  • Identify Market Research and insight needs for ripretinib and work with Market Insights to implement appropriate studies

  • • Analyze customer insights, monitor brand performance and competitive dynamics to inform/adjust marketing/brand strategy and address customer needs

  • Monitor and measure the success of personal and non-personal promotion and recommend modifications/adjustments as appropriate to ensure highest ROIs

  • Evaluate new market segments and competitive landscape to identify and recommend emerging opportunities

  • Work closely with Sales/Sales Training to ensure promotional messaging implementation and a highly actionable national sales meeting/POA meeting execution

  • Collaborate with Medical Affairs and provide input on studies, publications and in the identification and engagement of KOLs (primarily at Institutional and Community level)

  • Align with Market Access colleagues to develop impactful/actionable market access/payer strategy and tactics

  • Be comfortable in interfacing with/presenting to senior leadership to update them on product performance and other critical information

  • Oversee two direct reports to ensure commercial success for ripretinib and provide coaching/mentoring to develop talent pool for the company

  • Be the change agent that will help build and maintain the culture as Deciphera transitions from a development stage company to a successful commercial company

  • Role involves significant travel (approximately 30% of time) to medical meetings, sales meetings, market research, etc.


  • Proactive, results oriented, self-starter motivated by the desire to do the right thing for the patients and their caregivers

  • Bachelor’s degree in a business-related and/or life sciences field required from an accredited school. An MBA or advanced degree preferred but not necessary

  • 10+ years of Marketing and related experience in the pharmaceutical industry

  • Extensive knowledge of medical, regulatory, legal review process

  • Oncology/Launch experience is a must

  • Comfortable working in a fast paced, constantly evolving start-up environment

  • Excellent people management skills – not only with direct reports but also with cross functional partners and broader organization and outside agencies

  • Demonstrated ability to multi-task, show attention to detail and follow-through to completion

  • Strong team player and a change agent who further reinforces/enhances Deciphera’s cultural values

  • Bring high level of innovation and creativity

  • Demonstrated analytical and problem-solving skills

  • Excellent written and verbal communication skills

  • Demonstrated track record of commercial success in positions with progressive responsibilities

  • Must be a true team player – authentic, humble, able to build a positive team spirit and lead through the ups and downs of drug development, puts success of team above own interests and support everyone’s efforts to grow and develop

  • Ability and willingness to work effectively and seamlessly at multiple “altitudes” within the organization. Maintains a “no job is too big or too small” attitude necessary to succeed in a startup environment

  • Must adhere to Deciphera’s core values, policies, procedures and business ethics


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