Senior Director, Marketing - Prostate Cancer

MYOVANT.PNG

Location: Brisbane, CA

Job Description:

The Senior Director, Prostate Cancer Marketing will lead a team of marketers responsible for developing and executing commercialization strategies that support the launch of relugolix across the US for prostate cancer. The role will collaborate closely with cross-functional leaders, including Market Access, Sales, Commercial Operations, Business Analytics and Medical Affairs.

Essential Duties & Responsibilities

  • Build the Prostate Cancer Marketing Team from scratch to prepare to start launching in 2021.
  • Inspire, coach, manage and develop marketing employees to achieve and grow as individuals and a cohesive team.
  • Lead refinement of forecast and commercial budget with integral support from Finance and Analytics partners.
  • Lead the development and execution of launch marketing strategy and tactical plan to rapidly and successfully launch relugolix in prostate cancer.
  • Assess potential go-to-market approaches and make recommendations about the need for partnerships or contract selling teams.
  • Partner with Market Access team to develop pricing and access strategies and tactics that provide rapid, broad, and profitable access to relugolix for prostate cancer for patients.
  • Inspire and motivate Sales organization to align to product strategies and flawlessly execute tactical plans. Be a valued partner to Sales that actively solicits input and provides valuable feedback.
  • Identify, select, manage and evaluate external agencies, consultants and vendors to develop marketing programs in support of achieving Myovant’s strategic objectives
  • Develop product branding, launch campaign and tactics for HCPs.
  • Develop consumer strategy and make recommendations regarding targeted and cost-effective consumer launch tactics.
  • Partner with Sales, Market Access, and Commercial Operations to ensure alignment of Myovant’s US commercialization strategy and plans.
  • Partner with Business Analytics on the development and delivery of market insights that inform commercial strategies, tactics and product forecasts.
  • Ensure that all marketing activities are in compliance with regulatory and legal requirements.
  • Provide commercial input on Myovant’s clinical development strategy and evidence plans for relugolix for prostate cancer.
  • Partner with Med Affairs on the execution and development of an integrated scientific and thought leadership strategy.
  • Upon launch, drive commercial team performance to deliver revenue and share goals while continuously assessing performance metrics and adjusting strategies and plans to achieve.
  • Build and opti
  • mally manage promotion budget to balance goals of optimizing return on investment and driving launch performance.

Core Competencies, Knowledge and Skill Requirements

  • Experience developing and executing launch strategies and plans for Biotech or pharmaceutical product in the US marketplace.
  • Proven ability to grow the value of a business and to deliver against commercial goals.
  • Working knowledge of current US pricing environment and dynamics, including prevailing payers and their formulary tactics, and patient savings offers and access programs.
  • Experience developing and executing consumer marketing strategies and promotional programs, particularly multi-channel digital and point-of-care programs.
  • High analytical capability with history of effectively directing and leveraging market research and developing, tracking, and acting on performance metrics and market insights.
  • Demonstrated understanding of pharmaceutical regulatory requirements and impact on development of marketing materials is required.
  • Strong financial background in building forecasts, responsibly managing budgets in excess of $50M, and partnering with Finance on ROI and NPV analyses for assets, programs, investments.
  • A fierce and motivating competitive spirit and demonstrated track record of outmaneuvering and winning against the competition in manner that is aligned with Myovant values and rules of compliance.
  • Ability to motivate and lead teams and have the managerial courage to make and stand by difficult decisions.
  • Highly-skilled in influencing cross-functional teams.
  • Excellent interpersonal, oral and written communication skills, confident executive presence, and ability to communicate with and influence the Executive Team.
  • Record of attracting and developing strong marketing talent both internally and externally.
  • Proven ability to grow and develop others.

REQUIREMENTS

  • Education
  • BA or BS, MBA preferred

Experience

  • Minimum of 5 years of experience in marketing and 10 years total across key commercial functions such as marketing, commercial operations, market access and/or Sales.
  • Experience in oncology or men’s health a plus.

Travel:

  • Ability to travel up to 25%
 

Don't forget to customize your application!

We offer specialized Resume and LinkedIn makeovers for the biotech industry exclusively. If you need more help, you can add 50 minutes of personalized, one-on-one job search strategy coaching onto any of our packages.


I want to land the job
 

More hot jobs

Arlene Jordan