Senior Director, Global Marketing, Gastrointestinal
Location: Boston, MA
We are seeking a Senior Director of Global Marketing in GI who will be responsible for developing the strategic plan, market readiness strategy and brand of key Arena Gastrointestinal compounds. They will lead a team in the development of all key go to market strategies, development of a customer interface model, development of access strategy and consumer strategy and key initiatives.
What you’ll dive into
Generate a portfolio view of Arena’s business strategy, operational resources & executed plans: Lead the team in the development of product development and positioning. Outline key tactical elements critical for launch and post launch success. Identify and leverage synergies across the GI portfolio.
Develop pre-marketing and disease awareness campaign: Lead strategic development and determine measurements of success for launch DSE campaigns and tactics.
Identify and develop OL mapping and engagement plan: Strategic lead in identification, development and management of GI opinion leader’s on national and regional level, input into speakers’ bureau as well as development of all supporting initiatives engaged by opinion leader HCPs.
Lead the PLT: Lead the product launch team to set and align clinical and commercial strategies, ensure clinical studies are consistent with therapeutic area requirements and needs.
Develop Launch Readiness, Metrics and Set Tracking: Drive the development of launch readiness planning and launch execution for GI products including development and implementation of pre- and post-launch metrics and tracking studies.
Identify Critical Market and Competitive Dynamics: Build in-depth expertise and maintain updated knowledge of evolving marketplace, competitor activity, positioning, and tactical plans allowing Arena to position for success. This includes leading “War Game” exercises to prepare for both launch and in-market commercial activities.
Development and Medical Affairs Liaison: Work closely with medical affairs counterparts (i.e., Medical Director, MSLs, Medical Communications) to engage GI community. Work closely with all functional partners to align on strategic needs for the compounds.
What we expect
Bachelors, Master’s degree preferred
15 to 20 years of pharmaceutical or biotech experience
Strong Gastrointestinal therapeutic area experience2 or more years working in pricing and access strategy and tactical rolesSuccessful GI launch experience is highly desired.
Experience in leading market readiness activities targeting the payers, patients and physician community.
Experience in leading commercial activities during pre-launch & launch phase of product life cycle.
Participated in multiple brand teams and/or brand strategy development
Experience successful leading and inspiring payer and support teams and individuals
Experience working in cross-functional global product development teams
Strong working knowledge and experience with payer strategy development and associated frameworks/tools including interacting with formulary/P&T committees and payer key decision makers
Strong written and verbal communication skills, ability to present research results in a clear and concise manner to all levels of the organization
Able to travel both within the US and internationally, up to ~ 30% of time
Strong leadership, influencing and interpersonal skills
Excellent written and verbal communication, and presentation skills
Strong networking skills and the ability to build advocacy with many audiences including KOLs, patients, investors and media.
Ability to function well, both independently and within a team setting, in a dynamic, fast-paced environment
Effective problem-solving skills and troubleshooting
Strong team, group and meeting facilitation skills
Ability to represent the company and to negotiate and drive alignment at all levels of the organization and externally
Broad understanding of industry processes, global business trends, and key value drivers in the biotech/pharma industry
Working knowledge in multiple aspects of drug development, including clinical, non-clinical, fulfillment & supply chain/distribution, regulatory affairs and marketing/new product planning
Strong understanding of regulations relevant to promotion and medical/scientific affairs activities, market access, product positioning, market development, medical affairs, and clinical activities related to post-approval and phase IIIb/IV programs