Associate Director, US Patient Marketing
Location: NOVATO, CA OR BRISBANE, CA
Reporting to the Vice President of North American Marketing, the Associate Director of US Marketing will direct all Patient Marketing initiatives for commercialized brands in the US market. The Associate Director will lead the development and execution of best-in-class annual patient marketing plans inclusive of brand strategies and patient tactical plans utilizing deep marketing knowledge and former successful rare disease & biopharmaceutical marketing experience. The Associate Director is responsible for the implementation of the brand strategy and corresponding tactics. The individual will work cross-functionally with Field Engagement, Patient Services. Market Access, the Global Brand Strategy group, Marketing Research, Medical Affairs, Regulatory, Legal and Compliance and will collaborate with other members of the commercial services team as required.
Responsibilities including, but not limited to:
Works closely with the North American Marketing team to lead the patient marketing initiatives, monitor the progress of these marketing initiatives and adjust appropriately to optimize patient access and key customer uptake
Flawless Brand strategy execution as it applies to direct to patient marketing and educational event marketing.
Works with other team members to prepare DTP marketing plans and associated budgets and is responsible for managing execution against plans and budgets, ensure on-time delivery within budget of all marketing initiatives.
Manage Congress content and development in collaboration with the event management team, including messaging, booth design and coordinating onsite materials and field training.
For all patient initiatives, whenever possible, establish ways to measure impact, report results, and adjust plans accordingly
Identify issues that could potentially create barriers to patient flow/access and provide solutions
Manage all US brand promotional activities within corporate and industry guidelines for ethics and compliance.
Works collaboratively with Global Brand Strategy team ensuring seamless two-way communication & US alignment with global brand plans
Work cross-functionally and partner with multiple non-commercial teams including Global Brand Strategy, Government Affairs, Medical Affairs, Regulatory Affairs, & Patient Advocacy
Partner with commercial colleagues and the customer facing Field Teams including Market Access, UCLs, and Patient Support Services, providing training and leading workshops focused upon disease awareness, new product adoption and patient access
Technical Requirements & Skills:
BA/BS degree or equivalent life-sciences qualification required. MBA preferred.
Minimum 6-8 years of sales and marketing experience in the biopharmaceutical industry with at least 2 years patient marketing in rare/ultra-rare disease
Successful candidates will have a proven ability to work in a multidisciplinary team with a high degree of collaborations, a strong patient focus and an understanding of U.S. patient access challenges.
Strong command of analytical and market research techniques with a proven ability to interpret market insights to help guide strategic direction and prioritize patient tactics.
Experience developing & managing Patient Advisory Boards & Patient Education meeting series a must.
Demonstrated ability to think strategically and act creatively to develop and lead innovative brand strategies and tactics
Proven experience in partnering with Field Teams
Proven experience working with and managing external partners, including Advertising and Communications agencies
Proven ability to communicate complex scientific and clinical concepts to a patient audience is required.
Excellent public presentation skills, written communication and listening skills.
This position will require up to 30% travel in the US