VP, Marketing and Sales Operations

Location: US-CA-Seal Beach

Job Description:


The VP, Marketing and Sales Operation will report to the CEO and located at corporate headquarters in Seal Beach, CA. The position will oversee the Marketing, Sales Operations, Sales Training, and Payer. The role will execute a strategy that will drive corporate objectives and meet or exceed revenue growth. Overall responsibility includes providing leadership, service and support for internal/external partners, personnel, leverage technology, salesforce structure, incentive compensation plans and attending key customer meetings. Travel is estimated at 40%.


Marketing Strategy, Sales Operations

  • Drives the marketing function to establish successful support, channel and partner programs.

  • Creates and executes the national marketing and operational strategies to achieve business objectives.

  • Manages the marketing teams, operations and resources to deliver profitable growth.

  • Over-see Sales Training function

  • Monitors customer, market and competitor activity and provide feedback to company leadership team and other company functions.

  • Ability to foresee, interpret and rapidly respond to market change by adjusting strategies and realigning priorities accordingly.

  • Drives the marketing function to establish successful support, channel and partner programs.

  • Manages key customer relationships and participates in closing strategic opportunities.

  • Anticipates and reacts quickly to trends and changes in performance.

  • Develops and manages department budgets.

  • Develops and maintains relationships from the operational to the ‘C’ level.


  • Creates a culture of success and ongoing business and goal achievement.

  • Directs and manages sales functional area employees. Hires, supervises, develops and mentors sales directors, while indirectly supervising sales managers and sales personnel. Participates in corporate succession planning activities, writes and delivers employee reviews, keeps close tabs on employee morale and creates a positive working environment.

  • Ensures sales employees are equipped with the product, system and selling-skills training that they require to be successful.

  • Partners with Sales to develop lead generation and revenue generation programs, and to create high performing sales collateral.

Technology and Continuous Improvement

  • Continually improves the effectiveness of the sales organization and enhances productivity, efficiency and customer satisfaction.

  • Partners with information technology leaders to identify and implement new technology and improve existing technology based on business needs.

  • Develops, documents and enforces sales policies, standard operating procedures and best practices and identify improvements where and when required.


  • Bachelor’s degree in marketing, business administration, sales, or related field.

  • Minimum of 10 years of relevant industry experience, with a proven track record in sales or corporate accounts in Life Sciences, Pharmaceuticals or Medical Device markets.

  • Minimum 8 years of experience in leading and developing Marketing and/or other Commercial Teams.

  • Minimum of 2 (two) years of experience in a senior leadership role, working with C-level executives.

  • Proven track record of executive/C-level relationship development, written and verbal executive communication.

  • Excellent leadership skills, with proven ability to develop a high-performance, customer focused and responsive teams, and employee motivation techniques.

  • Ability to effectively network and collaborate with peers in other functions and with colleagues in other businesses.

  • Proven track record in managing growth business in complex and competitive markets.

  • Strong business acumen and use of business analytics to prioritize, lead and influence.

  • The position requires frequent travel (40% or more) to customers within North America and to internal sites.

Arlene Jordan